A Meeting of Champions

Michigan Army National Guard x Michigan Wolverines

Campaign Summary and Beyond

The Campaign

The Michigan Army National Guard teamed up with the stars of University of Michigan Wolverine football team for a rare chance to join forces and share what it means to be leaders of their respective battlefields.


Organic Activations

In addition to the cornerstone content created the team edited player specific videos that highlighted their participation throughout the experience. This helped organically share the brand messaging to each of the respective player’s social media following.

Early Success On All Fronts.




Shares & Reposts

120 Athletes

120 student athletes were activated for this special event.

25 Leads

The Michigan Army National Guard generated 25 recruitment leads in the first weekend.


The video posted by the Michigan Army National Guard generated 79k views alone.


The Michigan Army National Guard gained over 200 followers on their Instagram page.


See some of the best moments from the day.

Going Big.

Imagine the power and impact that this campaign could have if scaled beyond just Michigan?

We’re imagining partnering with the top 50 universities in the country. Launching similar campaigns and replicating the success we’ve had in Michigan.

Powered by Valiant.

Valiant Management is ready to not only replicate our early success, but take it to the next level. We’re here with our vast network of videographers, brand management, and marketing teams to reach every corner of the country and show what the National Guard can do.

● NIL player recruitment and management
● Brand showcase
● Brand relations and development
● Valiant Studios (content development)
● Player management
● Player resources and training
● Marketing services (Players and Brands)
● Campaign management


Jared Wangler | Founder | jared@valiantuofm.com